Guinness launches seamless user redemption Customers texted “Lost” to a special campaign number and received an SMS reply with a link to a landing page where they completed a survey question to receive a code that could be redeemed there and then. BrewDog's Lost Lager campaignīrewDog ran an awareness campaign to encourage lager drinkers in selected Mitchells & Butler venues to try Lost Lager.Ĭampaign posters were placed in O’Neill’s pubs around the country offering a reward of a free pint of Lost Lager. Eagle Eye also controlled the ability for consumers to be restricted to one bottle per person in the campaign to help eliminate fraud.
The data provided insights into which social media channels and participating venues generated the most redemptions, helping Bulmers learn how to optimise future media spend.
The omnichannel campaign was powered by Eagle Eye AIR, from delivering coupons (QR codes) to consumers which could be clipped to their digital wallet, through to the seamless redemption at the POS and the management of the subsequent campaign data. By engaging with the bot, consumers could claim a free bottle of Bulmers Original and receive directions to the nearest participating pub, they also had the option to opt-in for news and future offers.Ĥ.8k people requested a coupon and of those, 858 redeemed (18% issuance to redemption rate, 3% above the industry average) with 224 opting into future marketing communications. Bulmers were looking for an innovative solution between their brand and current Bulmers lovers – as well as new customers to form fresh relationships.īulmers launched a geo-targeted chatbot on Facebook and Instagram feeds around Ember Inns, Stonegate and Sizzling pub locations for 2 weeks. Bulmers shortlisted for 2022 International Loyalty Awards with their innovative chatbot solutionĪs with many D2C brands, identifying opportunities to target and engage consumers can be difficult.
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